Industrial Supply & SEO

BlackBuildTech x Thiram360

Transforming a fast-growing industrial materials supplier into a digitally discoverable and lead generating powerhouse through strategic SEO, website refinement, and targeted content architecture.

220%

Increase in Organic Leads

18k+

Monthly Website Visitors

Top 3

Rankings for High-Intent Steel & Pipe Keywords

Project Scope

BlackBuildTech, a trusted supplier of MS ERW pipes, GI pipes, seamless tubes, alloy steel products, and industrial materials, had a strong offline presence but lacked digital visibility in a competitive B2B marketplace. Potential buyers including contractors, manufacturers, refineries, and infrastructure companies were actively searching online, but BlackBuildTech wasn’t appearing in top results.

Our goal was clear: position BlackBuildTech as a leading industrial supplier online and generate consistent, high quality inbound inquiries without depending solely on outbound sales calls.

To achieve this, Thiram 360 implemented a full-funnel digital strategy that included SEO restructuring, technical improvements, product based keyword mapping, and credibility boosting content creation across their website.

Project Overview

When BlackBuildTech partnered with Thiram 360, their biggest bottleneck wasn’t product quality—it was discoverability. Despite supplying high-grade steel and pipe products to industries across South India, their brand was nearly invisible online. Buyers searching for terms like “seamless pipe suppliers,” “industrial GI pipe dealers,” or “MS ERW pipe wholesalers” rarely found them.

Our objective was to turn this gap into an opportunity. We redesigned their digital presence from the ground up—revamping key product pages, optimizing technical performance, improving navigation, and implementing a robust SEO strategy that targeted both local procurement searches and high-volume pan-India keywords.

The project focused on building long-term digital authority, reducing dependency on outbound sales, and creating a steady, reliable pipeline of inbound industrial inquiries.

Service Provided

SEO Strategy & Keyword Intelligence

Developed a robust SEO roadmap targeting high-value B2B search terms like “MS ERW pipe supplier,” “GI pipe dealers,” “seamless pipe wholesalers,” and “industrial steel supplier Coimbatore.”

Website Optimization & Content Structuring

Refined product pages, improved UX, added schema markup, and structured product categories for better crawling and indexing by Google.

Local SEO for Industrial Buyers

Optimized Google Business Profile, local citations, and geo-targeted keywords to rank in “near me” searches and dominate local procurement queries.

Technical SEO & Speed Enhancement

Improved Core Web Vitals, implemented clean URL structure, fixed crawl errors, optimized images, and boosted loading performance for all product pages.

The Thiram Effect

By deploying our 360° SEO growth strategy, BlackBuildTech experienced a major shift in digital performance. Their website transitioned from barely noticeable in search results to becoming a trusted source for industrial procurement managers across India.